Amanda Culver, Suzanne Gonzalez, Taylor Branch
As the 11th largest classical ballet company in the country, Ballet Austin, with five decades of dance history, is looking to change the way they are perceived within the dance community. With the desire to promote evolving ideas, Ballet Austin has welcomed non-traditional styles of dance and fitness into their company.
Re-brand Ballet Austin with a focused message that improves communication within the company and the Austin community. Create a brand identity that engages its audience and communicates progressive dance.
"Disrupting the balance" within the world of dance is something that Ballet Austin does every day. That new tagline highlighting the disruption of balance, paired with a matching advertising campaign, will revitalize Ballet Austin.